While the benefits of fractional roles are clear, it’s unclear how to obtain one. Should you propose it to your employer or seek opportunities on LinkedIn?
A fractional executive works for an organization on a part-time, project, or short-term basis. These flexible arrangements are growing in popularity across fields like marketing, technology, HR, and finance. But how does one land these coveted fractional roles?
Define Your Niche
First, get crystal clear on your niche and zone of genius. What are your stand-out skills, domain expertise and superpowers? Understand what unique value you can bring before starting your search.
Clarify Your Needs
Also reflect on what you hope to gain from a fractional role. Is it schedule flexibility? The chance to diversify your experience across industries? The opportunity to expand your network? Identifying your priorities and motivations will help target suitable roles.
Build Your Brand
Whether you plan to approach employers directly or tap online talent platforms, a stellar personal brand is key. Craft a LinkedIn profile and website that spotlights your background. Provide content that shows off your abilities. Strong branding grabs attention.
Network Intentionally
Leverage your network to uncover fractional opportunities. Attend conferences and events to connect with potential clients. Reach out to colleagues who may have leads. A warm introduction goes a long way.
Explore Online Platforms
Websites like Toptal, MBO Partners and the new RoninGigs specialize in flexible, high-level talent. Create a profile highlighting your niche, experience and past results. These sites provide access to pre-vetted clients seeking fractional executives.
Craft a Compelling Pitch
When pitching yourself, clearly communicate the business impact you’ve driven and quantifiable value you offer. Providecustomize material for each potential client and role. Show how you can fulfill their specific needs.
Remain Adaptable
Transferring from traditional to fractional roles requires adaptability. Be ready to pivot your approach as needed. Changing companies frequently means constantly meeting new colleagues and learning new systems. Flexibility is key.
Clarify Expectations Upfront
Have candid conversations at the outset about priorities, availability, scope and milestones. Fractional arrangements mean you may not build long-term, in-depth relationships. Define goals, ideal working styles and other needs proactively.
While breaking into fractional executive roles takes strategy and preparation, the payoff can be rewarding. The chance to vary your projects, build a diverse skill set and maintain a flexible schedule while remaining at the top of your game is an appealing one. With a clear vision and targeted execution, you can land the fractional opportunity that helps you thrive.
If you are looking for fractional roles that match your skills and interests, freelance platforms like Upwork, Toptal, or MBO Partners are a great option. These platforms can help you find clients and projects. A unique platform dedicated to fractional roles called RoninGigs is now available.
Phil Alampi, the creator of RoninGigs, says “Private equities and venture capitalists are embracing the idea. They’re ensuring their portfolio companies get the best leadership talent precisely when they need it, without breaking the bank.”
Some statistics provided by Phil Alampi:
Postings by job category:
- Finance: 50%
- Marketing: 30%
- Operations: 10%
- Technology: 5%
- CEO: 3%
- Sales: 2%
Average rate offered by job category:
- Finance: $150/hr
- Marketing: $120/hr
- Operations: $130/hr
- Technology: $110/hr
- CEO: $125/hr
- Sales: $90/hr
