Videos

Not just a founder – The Fractional Executive with Ryan Kauth

In this podcast episode, Ryan Kauth explains why:

  • In early-stage companies, the founder’s brand and the company brand are often closely linked.
  • The goal for growth is to have the company brand eventually overshadow the founder’s brand.
  • Founders should aim to reach a point where they can step back, allowing the company brand to take the lead.
  • Personal interests and activities outside of professional work are important for a founder’s personal brand.
  • Incorporating these personal elements into social media and professional interactions can be beneficial.

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