In this podcast episode, Ryan Kauth explains why:
- In early-stage companies, the founder’s brand and the company brand are often closely linked.
- The goal for growth is to have the company brand eventually overshadow the founder’s brand.
- Founders should aim to reach a point where they can step back, allowing the company brand to take the lead.
- Personal interests and activities outside of professional work are important for a founder’s personal brand.
- Incorporating these personal elements into social media and professional interactions can be beneficial.