Tyler Simmons is a fractional sales leader known for his ability to drive revenue growth and maximize organizational success. With expertise in sales, marketing, and revenue operations, Tyler has a track record of transforming struggling units into thriving powerhouses and achieving remarkable growth in advertising revenue, including a 700% increase. He is now offering his expertise on a fractional basis to help businesses achieve their sales goals.
Throughout his career, Tyler has demonstrated a knack for turning complicated concepts into actionable strategies for sales organizations. He gained mastery by embracing new opportunities and successfully navigating uncharted territory. For example, at Foursquare, he played a pivotal role in revitalizing the company’s advertising revenue, establishing it as a leader in location-based advertising. He also led the enterprise licensing business in APAC, turning it into a multi-million ARR success.
Tyler’s versatility and ability to understand complex concepts and translate them into scalable actions have been honed through various roles and projects. His approach involves building sound commercial strategy and execution from the ground up, including strategy, positioning, processes, execution, and partner strategies.
One of Tyler’s most successful achievements was during his time in Singapore overseeing APAC business for Foursquare. Despite limited resources and product imperfections, he successfully expanded the company’s presence in Japan, securing deals with major Japanese companies like Yahoo! Japan and Niantic. Additionally, he created a notable PR plan in SE Asia, enhancing Foursquare’s visibility and generating inbound leads.
Tyler also shared a valuable lesson he learned along the way, emphasizing the importance of fully qualifying buying requirements rather than solely relying on prospects’ initial excitement. He stressed the need to align with prospects on realistic timelines and steps needed for a deal to come to fruition.
In terms of tactical advice in sales, revenue operations, and marketing, Tyler highlights the significance of speaking the customer’s language. Understanding their pain points, priorities, and concerns is crucial to building meaningful relationships and advising them effectively.
For those aspiring to build out sales, Tyler emphasizes the importance of being genuine and relatable. He shares a personal anecdote about how his authenticity and personal touch made a lasting impression on a prospect. He encourages individuals looking to enter the fractional or consulting business to embrace what makes them unique and to connect with customers who appreciate their personal qualities.
In conclusion, Tyler Simmons is a seasoned fractional sales leader with a proven track record of achieving impressive results in various roles and industries. His expertise, adaptability, and emphasis on personal connections make him a valuable asset for businesses looking to unlock their sales potential.
Read the full interview with Tyler Simmons who is a sales and GTM leader.
