-The video discusses the process of researching and reaching out to potential clients for a fractional executive role. Nachole Johnson is guided by a mentor and is in the “implementation week,” where they are tasked with identifying 12 companies and their decision-makers.
– Various platforms like Crunchbase, Indeed, and LinkedIn are used for research. Nachole Johnson looks for specific criteria such as industry, company size, funding status, and whether the company is hiring to identify suitable companies.
– Nachole Johnson has prepared pitches for cold emails or phone calls to these companies. As an introvert, the speaker finds this step challenging but necessary for securing a fractional executive role.
– Nachole Johnsoninitially had a specific role in mind but has decided to go back to the drawing board after the research phase. They mention that having a specialized skill set can limit the number of opportunities but doesn’t rule them out entirely.
– The video ends with Nachole Johnson encouraging viewers to follow along on their journey to becoming a fractional executive, promising updates on their progress in future videos.
