Nicole Johnson, a brand strategist and author, is transitioning from running an agency to becoming a fractional executive. She plans to document this journey in a series of videos.
– A fractional executive is a professional who manages organizations on a part-time or contract basis, taking on high-level roles such as VP, director, or manager. They work with companies that have revenues of $5 to $10 million or more but can’t afford a full-time executive.
– One of the main reasons for her transition is to better manage her time. Nicole finds agency work time-consuming, especially when juggling client demands, prospecting for new clients, and balancing her personal life as a single homeschooling mom.
– The second reason is profitability. As a fractional executive, Nicole expects higher profit margins since she won’t have to pay contractors for services like video editing or graphic design. She mentions that even a low-end fee of $3,000 per client per month is lucrative.
– Nicole promises to delve into more details about the profitability and how to determine one’s specialty in fractional executive roles in her upcoming videos. She encourages viewers to subscribe and stay tuned for more content on her journey.
